Website Privacy Policy

1 Scope

This Website Privacy Policy explains how Home1st Financial, Inc. (Home1st Financial, we, us, or our) collects, uses, discloses, and protects information obtained through home1stfinancial.com, related landing pages, and online inquiry forms. This policy applies to website interactions and preliminary mortgage inquiries. It does not replace any privacy notice required under the Gramm-Leach-Bliley Act or other law that we may provide when a customer relationship is established or as otherwise required.

2 Information We Collect

Depending on how you use the website, we may collect:

Contact and identity information, such as your name, email address, telephone number, preferred language, and state.

Mortgage inquiry information, such as your home-buying stage, intended property use, estimated price or value, loan purpose, down payment range, credit range, and other answers you choose to provide.

Property and transaction information, such as a property location, occupancy, or estimated mortgage balance.

Communications and consent records, including your preferences, the disclosures shown to you, the options you selected, and the date and time of your submission.

Technical and usage information, such as IP address, browser type, device information, referring page, pages visited, cookies, and similar technologies.

Information you provide later through a separate secure loan application or document portal. Do not upload Social Security numbers, bank statements, tax records, or identity documents through a general website inquiry form.

3 How We Use Information

Respond to your inquiry and provide mortgage education or requested information.

Evaluate which loan programs or next steps may be relevant, without making a credit decision solely from a website form.

Operate, secure, maintain, troubleshoot, and improve the website and lead-management process.

Honor communication preferences, opt-out requests, and legal obligations.

Prevent fraud, misuse, security incidents, and other unlawful activity.

Comply with applicable mortgage, privacy, recordkeeping, licensing, and communications requirements.

4 How We Disclose Information

We may disclose information to service providers that support our website, hosting, customer relationship management, communications, analytics, scheduling, security, and loan-origination operations. We may also disclose information to lenders, settlement providers, or other mortgage participants when you request or authorize us to pursue a mortgage transaction; to government agencies, regulators, courts, or other parties when required or permitted by law; and in connection with a merger, sale, financing, or transfer of all or part of the business, subject to applicable law.

Home1st Financial does not authorize a third party to use information from a mortgage inquiry for that third party’s unrelated marketing unless the consumer has separately consented or the disclosure is otherwise permitted by law.

If you choose to allow optional advertising measurement, we may share limited technical and website-interaction information with Meta to measure and improve our advertising. The information and your choices are described in Section 5. This is separate from information you provide in a mortgage inquiry or secure application.

5 Cookies, Analytics, and Advertising Measurement

We use technologies necessary to operate our website and forms, remember essential preferences, and protect security. With your choice, we may also use optional advertising technologies, including Meta business tools, on home1stfinancial.com and related landing pages to measure website visits and permitted interactions and understand how our advertising performs.

These technologies may provide Meta with technical information such as browser or device identifiers, IP address, the page visited, and the time of an interaction. We do not intentionally send the answers you enter in our mortgage inquiry forms, your contact information, credit range, income, property address, requested loan amount, Social Security number, or application documents through these advertising tools.

You can allow or decline optional advertising measurement using the Privacy choices control on the site. Declining does not prevent you from using the website or submitting an inquiry. Optional advertising tools are not loaded until you allow them. You can change your choice at any time using the same control. Meta's handling of information it receives is described in its own privacy policy.

6 Data Retention and Security

We retain information for as long as reasonably necessary for the purposes described in this policy, to maintain records, resolve disputes, and meet legal obligations. We use administrative, technical, and physical safeguards designed to protect information. No transmission or storage system is completely secure, so we cannot guarantee absolute security.

7 Your Choices

You may decline optional marketing communications. You may unsubscribe from marketing email through the link in an email. You may opt out of text messages by replying STOP and may revoke telephone or text consent through any method we identify as available, including contacting us at the information below. An opt-out does not prevent communications required to service a pending request or transaction when allowed by law. You may also ask to access, correct, or delete certain website information, subject to identity verification, legal exceptions, and record-retention duties.

Your choice about optional advertising measurement is separate from any choice to receive phone, text, or email communications. Use the Privacy choices control on our website or related landing pages to change the advertising-measurement choice.

8 Children

The website is intended for adults and is not directed to children under 13. We do not knowingly collect personal information online from children under 13.

9 External Links

The website may link to lender, government, scheduling, review, or other third-party services. Their privacy practices are governed by their own policies. A link does not make Home1st Financial responsible for a third party’s content or practices.

10 Changes and Contact

We may update this policy. The website will identify the effective date of the current version. Material changes will be communicated when required by law. Questions or privacy requests may be directed to Home1st Financial, Inc., 10000 N. 31st Ave., Ste. D100, Phoenix, AZ 85051; info@home1stfinancial.com; (800) 544-7231. NMLS 2154587.